Content is King
“Content won’t magically appear. Most “Web designers” can’t create it for you. It’s important, usually should be priority #1 on a Web project. It takes work, lots of work. It needs a plan, and a process. In many cases creating, editing and managing the content for a Web site of any size is a full time job. For a real person. A content management system won’t do anything on it’s own, and you’re better of not wasting your money if you can’t properly implement it.”
Great article from D. Keith Robinson (Asterisk) about the importance of content to a web project. Your web site can be considered a “content vehicle” (think brochure, billboard, article, etc.) with unique capabilities (incredibly timely, easily updated, free distribution, etc.). What good is a billboard without a message?
